Inspired by the geometrical order of a snowflake and the aerodynamics of F1 racing car
Information website:
michael-schumacher-tower.com
Price: $600 million
The Michael Schumacher World Champion Tower, the first in a series of seven towers to be built worldwide. A unique branding concept envisioned by Joachim Swensson, founder of branding specialists PNYG:COMPANY, the building represents branded architecture’s next step.
The project brings together our previous experiences, the Mercedes-Benz Museum, a brand-owned museum with an extraordinary spatial concept exploring the latest digital design and fabrication technologies with the Water cube Beijing, an example of the highest performance of both the building and the athletes, creating a stunning atmosphere developed through the deliberate morphing of molecular science, architecture and fenomenology
Inspired by the geometrical order of a snowflake and the aerodynamics of a Formula 1 racing car, the Michael Schumacher Tower encapsulates speed, fluid dynamics, future technology and natural patterns of organisation. Rather than purely mimicking shapes in nature for their elegance and unpredictability, the architects learned from nature’s own geometrical orders creating highly efficient structures and intriguing spaces.
The Michael Schumacher Tower building features an iconic silhouette and a facade characterised by vertical slots with private balconies. A series of reflective fins generates a vertical dynamic and gives the building a constantly changing appearance. “The fins track the sun, control the solar shading and dissolve the rationality of the plan into a continuously evolving building volume.
The Michael Schumacher World Champion Tower Ground Breaking will be at the beginning of 2009, with a completion date around June 2011.