About Paris Hilton Towers

Paris Hilton could be the latest in a constellation of stars to light up Dubai’s property sector, in a possible $2 million (Dh7.3 million) deal with Abu Dhabi-based developer, Hydra Properties. Officials at Hydra Properties were not immediately available for comment. Although Hilton’s roots are firmly entrenched in the hotel business, branding a property is just a hop, skip and a jump away. And there is perhaps nowhere more fitting for a celebrity to flash a smile and name a building than in Dubai, where real estate is very much the name of the game.

As a recent wave of celebrities-turned-real-estate-professionals have found, investors in Dubai real estate are cashing in on a booming economy.If agreed, Hilton would follow in the impressive footsteps of tennis great, Boris Becker, Formula One champion Michael Schumacher and golf-pro, Tiger Woods.

But if it’s glamour you’re after, you’d be hard pushed to find a star more focused on glam than Paris. Of course, aside from those celebrities who want to see their name on a tower, there are other stars here working with local developers who know the bigger the name, the bigger the interest.